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| Publisher: F&W Publications
Category: Magazine
List Price: $79.70
Buy New: $29.95
You Save: $49.75 (62%)
Avg. Customer Rating:  13 reviews
Sales Rank: 463
Format: Magazine Subscription
Type: Consumer magazine
Subscription Issues: 6
Subscription Length: 12 Months
Issues Per Year: 6
First Issue Lead Time: 6-10 Weeks
ASIN: B000066HUO
Release Date: May 3, 2002
Shipping: Eligible for Super Saver Shipping
Availability: Usually ships in 1 to 3 months
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| Customer Reviews:
 It maybe designers-must-have... but July 27, 2005
19 out of 22 found this review helpful
It's full of ads.
Not just plain ads on plain papers, but on special papers that are triple times as thick as other regular pages...
It's so cluttered with ads that actual contents of this book are hidden among those "specially treated" ads, and you have to look for those contents pretty hard... if you still wanna read it.
I would recommend Communication Arts
 a designers MUST October 27, 2004
5 out of 12 found this review helpful
great monthly information on the latest design trends and figures. Sadly it only comes 2x's a year.
Great Mag...But Amazon is charging $22 more than sub cost June 7, 2004
61 out of 78 found this review helpful
I found a how magazine and it is charging $29.99 for a subscription. I came across this same problem on another magazine that I was going to subscribe from Amazon...but the magazine itself was charging far less. I wrote Amazon about the price change (and they claim they correct prices in a few weeks) months later that magazine cost has not changed...Not a good sign for Amazon...for magazine subsrciptions. I love Amazon...but why are they so out of whack with magazine costs?
As a subscriber for over 3 years... October 30, 2003
5 out of 7 found this review helpful
... I highly recommend this magazine to anyone interested or immersed in the graphic design industry. I have kept every single issue and frequently refer to them for ideas, reference, or to simply get those creative juices flowing. HOW's biggest asset is their dedication to helping the reader understand the business side of the industry and the all important client relationship. HOW does not exclude anyone in that they address the different issues agencies and freelancers face when conducting business.
HOW is a good buy and a great resource May 23, 2003
14 out of 14 found this review helpful
HOW is very practically-oriented, not a lot of "look at us, we're graphic designers" [junk] you see in other graphic design magazines. Self-importance is out. Information-importance is in. Each issue has loads of sage advice, and it's all very understandable to all designers, novice to Madison Aveenue.Great magazine for all graphic designers.
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