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| Author: Joe Mcnally
Publisher: New Riders Press
Category: Book
List Price: $54.99
Buy New: $32.73
You Save: $22.26 (40%)
New (49) Used (12) from $29.99
Avg. Customer Rating:  140 reviews
Sales Rank: 598
Media: Paperback
Edition: 1
Number Of Items: 1
Pages: 272
Shipping Weight (lbs): 1.9
Dimensions (in): 8.9 x 8.9 x 0.7
ISBN: 0321544080
Dewey Decimal Number: 775
EAN: 9780321544087
ASIN: 0321544080
Publication Date: February 2, 2008
Availability: Usually ships in 1-2 business days
Condition: All orders ship same business day via standard shipping (USPS Media Mail) if received by 1 PM CST.
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| Customer Reviews:
 Excellent book that lives up to the back cover July 15, 2008
1 out of 1 found this review helpful
This is an excellent book that lives up to the phrase on the back of the book. It contains excellent illustrated images as well as instructions how to perform the shots. The book is an excellent choice for beginner and experienced shooter. Like many other books, it stirs up the creative thinking.
Joe McNally presents various methods to create interesting shots. Although many of us might never have the opportunity to shoot the same images in the book, we might be in a situation to combine various techniques taught. After owning the book for a short period of time, I put to use many of the techniques from the book.
It is a keeper compared to other books that I buy and sell immediately.
 Inside Information July 15, 2008
1 out of 1 found this review helpful
Joe McNally is a well-known professional photographer and photojournalist. His images have been seen in National Geographic, Sports Illustrated, ESPN magazine, Life magazine, Time magazine and many others. Between a very demanding job, teaching workshops, an Internet blog and being a father - this guy has no free time to spare.
So, how would you like to see some of his best work, hear the story behind the shot and some of the details of HOW he got the shot? Just pick up a copy of his book "The Moment it Clicks", published by New Riders.
In it, Joe goes over many of his images you will recognize from the pages of Life magazine and other publications and tells a short story about the shot, the subject and the problems. He even goes into some detail about how he set up lighting, got the right timing, or tricked the subject into NOT posing.
This is a rare opportunity to learn from one of the greatest photojournalists around, for just the price of a coffee table book; and it proves to be so much more valuable, with all of the technical details. Highly recommended, by little `ole me, and MANY others!
A good read with lots of useful info July 14, 2008
While it does not quite measure up to the promotional blurb, this book is a great read and does in fact contain plenty of practical, useful information, and many excellent photos.
Two words, buy it. July 13, 2008
This is the book you should have if you've ever wondered, or are learning to become a pro photo-journalist. So many behind the scenes tid-bits and advice that I think this should be required reading for any visual communications program. Will you learn the specifics of lighting? No. But this is not the book to get if you need to learn begining lighting. This is the book to get to understand what lighting is about.
 Where's the secret? July 10, 2008
4 out of 5 found this review helpful
I loved the book "The Digital Photography Book, Volume 2 " by Scott Kelby. In his book he mentioned that "The Moment It Clicks" is the next book to purchase, so I followed thru and bought it. Scott must be sharing a commission check by promoting the book. I was expecting much more that I received. No secrets revealed, no F stops or shutter speeds mentioned but plenty of boring story telling. I didn't want a story book, I wanted a how-to book and this wasn't it. Nice photos but now what. How were they done? No instruction. Scott's recommendation was way off on this one. Shame on him.
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