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Graphic Design: A History (Discoveries) | 
enlarge | Author: Alain Weill Publisher: Harry N. Abrams Category: Book
List Price: $12.95 Buy New: $5.18 You Save: $7.77 (60%)
New (28) Used (11) from $5.17
Sales Rank: 363698
Media: Paperback Number Of Items: 1 Pages: 160 Shipping Weight (lbs): 0.6 Dimensions (in): 7 x 4.9 x 0.4
ISBN: 0810991241 Dewey Decimal Number: 741.609 EAN: 9780810991248 ASIN: 0810991241
Publication Date: July 1, 2004 Availability: Usually ships in 1-2 business days Shipping: Expedited shipping available Shipping: International shipping available Condition: New - Has remainder mark. Fast shipping from trusted wholesaler with many exclusive publisher contracts.
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Product Description This tightly knit account examines the birth, development, and evolution of graphic art, or commercial art, from its beginnings in late-19th-century Europe through the Information Age 100 years later. Graphic design began as artisan experimentation in typefaces and book design and eventually grew into increasingly sophisticated strategies in brand identity, repetition, and conceptual advertising. Graphic arts expert Alain Weill demonstrates how this art integrated the exploding demands of commerce with the changing tides of artistic avant-gardes and political change. Graphic Design: A History is an instructive primer in the social, artistic, and political roots of graphic art.
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