|
The Kathleen Hawkins Guide to Sales and Marketing for Professional Photographers | 
 enlarge | Author: Kathleen Hawkins
Publisher: Amherst Media, Inc.
Category: Book
List Price: $34.95
Buy New: $21.88
You Save: $13.07 (37%)
New (28) Used (5) from $21.88
Avg. Customer Rating:  4 reviews
Sales Rank: 413701
Media: Paperback
Number Of Items: 1
Pages: 128
Shipping Weight (lbs): 6.9
Dimensions (in): 11.1 x 8.6 x 2
ISBN: 1584282320
Dewey Decimal Number: 770.688
EAN: 9781584282327
ASIN: 1584282320
Publication Date: June 1, 2008
Availability: Usually ships in 1-2 business days
Shipping: Expedited shipping available
Shipping: International shipping available
Condition: Direct from the publisher;
|
| Similar Items:
|
| Editorial Reviews:
Product Description
Tips and techniques from a professional marketer show photographers how to sculpt a successful photography business. With simple, straightforward strategies, this resource helps photographers create a brand, target a market, fashion a comfortable and savvy studio, run an effective consultation, and build strong interpersonal relationships. The advice goes beyond the technical and offers ideas for kids clubs, bundling products, and creating special portrait promotions that keep customers coming back—from an engagement portrait session to the wedding to maternity and new baby photographs, to family holiday cards and more. Comprehensive and effective, these techniques help photographers achieve and surpass business goals.
|
| Customer Reviews:
 Where's the rest? July 18, 2008
1 out of 1 found this review helpful
This book had some great general ideas regarding sales & marketing, as well as some specific ones. The book barely scratched the surface of some very general concepts, and consequently wasn't packed with that many details.
I was disappointed in chapter 5 entitled, "Lifetime Portraiture."
Why?
Well, it was basically a run-down of the kinds of portraits they do for their clients, and how they are shot. In general this portion spoke mostly about how to take a picture instead of teaching about sales and marketing. This irritated me a bit because I bought the book to learn about Sales and Marketing, not to learn I need to use a long lens for portraits. The sad thing is that this chapter turned out to be 30% of the book! This chapter felt like a filler chapter, used to make the book long enough for publishing.
I love Kathleen Hawkins and her teachings, but my expectations for this book were WAY higher than what I got. I wanted an in-depth teaching of sales and marketing techniques. This was a case of over promising and under-delivering for me. It felt very incomplete.
I see Kathleen and Jeff have two more books with basically the same subject matter, Marketing & Selling Techniques for Digital Portrait Photography and Professional Marketing & Selling Techniques for Digital Wedding Photographers and it makes me wonder what info could be in them that they couldn't cover by writing just one great book with everything in it.
With that said, it's a very well written book, very easy to understand, and great for a beginner. If you're looking for an in-depth book on Sales and Marketing for Professional Photographers, this book isn't it.
 A top pick for any career or photography library July 11, 2008
Kathleen Hawkins' GUIDE TO SALES AND MARKETING FOR PROFESSIONAL PHOTOGRAPHERS is a top pick for any photographer who would profit from efforts. From developing a solid marketing plan and using sales skills to determining ways to reach clients and using relationship marketing to boost efforts, this blends solid business strategy with applications specific to professional photographers.
Sold ! June 10, 2008
1 out of 1 found this review helpful
Contained within this book are many ideas and strategies for stimulating financial gains. This is addressed in areas such as building on skills used to generate clients and maintain customer loyalty as well as tailoring to their needs. A great how-to book that is easy to follow and easy to apply.
Get ideas from someone who knows... June 6, 2008
1 out of 1 found this review helpful
I'll start by saying that I am a big fan of Amherst Media books. They are concise and informative. I am a regular "textbook" reader and Amherst Media seems to offer the best selections of photography books available. I am extremely impressed with their products!!!
"Sales and Marketing for Professional Photographers" is actually my first photography marketing / business book. Therefore, in all fairness, I don't have much with which to compare. However, does it really matter? If you test drive a car and really like it, why not buy it if it's what you are looking for and if it fits your budget?! For you Libras, with birthdays between 9/23 - 10/23, you're excluded from the previous statement.....
Having read many other BUSINESS books, this particular guide is rather similar in what it discusses. The chapters are well organized and walk you through various business principles. How to bond with your client and how to maintain client loyalty is the common theme throughout the book. It discusses market position and how to set yourself apart from other photography businesses in your area. The nice thing about this book is that not only does it discuss and suggest ideas, but it also provides actual ways of doing it. Kathleen will give you some of her time tested methods of making things happen for you. Will they work? That's for you to try and see.
I highly recommend this as a recipe book for ideas. It is actually loaded with them! Grab a good snack, something delicious to drink, and find a comfy chair. Start reading this book. I think you'll find it to be an excellent acquisition.
|
|
|
Disclaimer: This is an Amazon storefront - the products referenced on this site are manufactured and sold by other parties and sold through Amazon.com We make no representations regarding either the products or any information vendors offer about their products. Any questions, complaints, or claims regarding the products must be directed to the appropriate manufacturer or vendor, or to Amazon.com. |
| |
